Implementing the model family package

Health Extension Workers identify and train model families. The selection of model families is criteria-based: model families have been involved in other development work; they are accepted by the community as early adopters, and they enjoy the credibility which comes from having adopted health practices and become role models. As role models, model families help in diffusing health messages (Figure 1.6). This leads to the adoption of improved health practices and behaviours by the community.