Theory of Diffusion of Innovations

Diffusion of Innovations is a theory of how, why, and at what rate new ideas and technology spread through cultures. This theory shows for example how the utilisation of insecticide treated bed nets (ITNs) could be disseminated in your community starting from one household, a model family, to the other households. The theory can help you find out how fast or how slow the dissemination was and why the innovation has spread to other households.