Health Education, Advocacy and Community Mobilisation Part 1
Topic outline
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Starting your Health Education Work: Basic Principles
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Definition and concepts of health
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Narrow perspectives of health
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Broader perspectives of health
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Physical health
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Psychological health
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Cognitive component
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Emotional component
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Social component
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Health education
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Rationale for health education
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Health promotion
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Finding out what’s going on in your community
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Participation
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Using multiple methods and materials in health education
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Organising and planning
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Audience segmentation
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Needs-based assessment
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Motivation
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Approaches to Health Education
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Targets of health education
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Groups
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Community
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Educational objectives of health education
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Decision-making
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Approaches in health promotion
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Behaviour change
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Self-empowerment
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Community development
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Health programmes and health education
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Factors Affecting Human Health
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Health and human behaviour
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Types of health behaviours
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The Health Field Concept
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Risk factors and human health and behaviour
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The role of health education in risk reduction
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The chain of infection model
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The communicable disease model
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Health risk reduction for non-communicable diseases
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Human Behaviour and Health: 1
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Levels of disease prevention
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Primary prevention
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Secondary prevention
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Tertiary prevention
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Determinants of human behaviour
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Social diagnosis
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Epidemiological diagnosis
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Educational diagnosis
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Environmental and behavioural diagnosis
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Factors affecting behaviour
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Predisposing factors
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Enabling factors
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Reinforcing Factors
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Human Behaviour and Health: 2
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Perspectives on health and illness
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Explanations of illness
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Naturalistic explanation
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Personalistic explanation
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The Health Belief Model
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Theory of Diffusion of Innovations
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Five stages of the adoption process
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Rate of adoption
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Adopter categories
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Principles of Learning
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Characteristics of learning
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Steps in learning
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Principles of adult learning
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Readiness
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Exercise
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Effect
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Primacy
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Recency
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Intensity
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Freedom
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Factors affecting learning
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Physiological factors
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Psychological factors
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Environmental factors
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Teaching methodology
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Concepts of communication
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Health communication
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Objectives of health communication
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Social networks
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Organisations
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Communities
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Society
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One-way communication
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Two-way communication
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Components of Health Communication
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The source (sender)
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The receiver or audience
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Before you communicate
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The message
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Types of appeals in health communication
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The channel
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Types of communication channels
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The rules for selecting channels
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Feedback
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Methods and Approaches of Health Communication
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Intrapersonal communication
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Interpersonal communication
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Mass communication
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Oral or verbal communication
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Written communication
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Non-verbal communication
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Approaches to health communication
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Barriers to effective communication
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How to Teach Health Education and Health Promotion
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Teaching methods
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Health talks
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Lecture
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Group discussion
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Buzz group
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Demonstration
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Role play
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Drama
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Traditional means of communication
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Health learning materials
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Printed materials
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Visual materials
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Audio and audio-visual materials
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Counselling and Group Work in Health Education
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Individual health education
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Qualities of a good counsellor
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Approaches to counselling
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Places to conduct counselling
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Group dynamics
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Group functions
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The role of health professionals in the school programme