Meeting with target audiences to promote EPI activities

In your efforts to increase immunization coverage and decrease dropout rates, you are likely to come across various interested groups of people and organisations. These may include health staff at various levels, politicians and policy-makers, community leaders, representatives from the private sector and from the NGOs (non-governmental organisations, such as UNICEF, AMREF and others), parents, and journalists. You may also particularly want to meet people from those parts of the population that have not yet been reached by the immunization programme. In this section, you will learn ways to promote immunization campaigns when you contact representatives from these target groups.