Information, education and communication (IEC) refer to a public health approach aiming at changing or reinforcing health-related behaviours in a target audience, concerning a particular problem and within a pre-defined period, through communication methods and principles. While doing the IEC approach, there are materials and teaching aids or job aids to be used to facilitate the message delivery.

The use of IEC materials such as posters, flyers, leaflets, brochures, booklets, messages for health education sessions, radio broadcast or TV spots, etc. in the process of message / information delivery makes the information clear and understandable by the audience or target population and creates a clear mental picture that helps them to retain the message in their mind. IEC materials are used as a means of promoting desired, positive behaviours in the community.

Therefore, as a health extension worker who usually delivers nutritional education and information in the community, the use of appropriate IEC materials has a pivotal role in the promotion of the desired positive behaviour in the field of nutrition.

Last modified: Sunday, 26 February 2017, 5:09 PM