Summary

In this Study Session, you have learned that:

• Implementing successful health education and promotion activities felt needs of the community should be assessed and identified.
• A needs assessment is a systematic process for determining and addressing needs, or "gaps" between current conditions and desired conditions or "wants".
• Essential steps involved in assessing community health information needs are:
  1. Getting started.
  2. Identify health priority.
  3. Assess priority health actions.
  4. Planning.
  5. Monitoring and evaluation.
• For need assessment, we have two data sources:
  1. Primary sources are a date which collected by you while needing assessment by interview, discussion and any other ways.
  2. Secondary data sources are data that is already collected and documented by anybody else in a different area.
• Need assessment techniques can be classified into individual, group and secondary data collection methods.
• Individual techniques are the following:
  1. Interview.
  2. Observation.
  3. Key informant interview.
  4. Questionnaire.
• Group techniques are the following:
  1. Focus group discussion.
  2. Delphi methods.
  3. Informal groups methods.
• Secondary methods are reviewing previous reports and studies.
• Audience segmentation is the process of dividing a broad target audience into more homogeneous subgroups. Health education should be audience-specific and designed for the particular target group of people you are hoping to reach.