SAQs
Now that you have completed this study session, you can assess how well you have achieved its Learning Outcomes by answering these questions.
What are the 4 Ps of marketing?
The 4Ps are: product, place, promotion and price.
Which of the following statements is false? In each case explain why it is incorrect.
- Sanitation marketing is aimed at encouraging individuals and households to want to install their own latrine.
- Making good quality slabs that are durable, easy to clean and reasonably priced is all that is needed for a successful business.
- Sanitation marketing aims to improve public and environmental health by encouraging demand for sanitation products and services.
- Sanitation marketing can support communities in achieving the goal of open-defecation free (ODF) status.
- The only way to convince people to buy a latrine is to tell them about the health risks from open defecation.
2 is false. Even the best quality slabs will not sell unless there is demand for them.
5 is false. Telling people about health risks is important but they may be more convinced by arguments that emphasise the increased status and sense of pride they may gain from having a latrine.
Give two examples of potential benefits and two examples of possible drawbacks from public–private partnerships in urban sanitation and waste management.
Benefits from public–private partnerships include:
- they can be more efficient and provide a better service because private companies are motivated by the potential profits
- private companies can be specialists in the service area and have access to expert knowledge and special equipment
- they may be able to access funds that are not available to government offices.
Drawbacks include:
- private companies may be greedy and more interested in profit than in providing a good service
- they may not be committed to providing the service over a long period of time and may leave or close down unexpectedly
- if a single company provides a service with no competition they may take advantage of their monopoly by raising prices.